Head of Design Transformation, Code and Theory, New York City.
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
What I do:
Defining Design Transformation
Design Transformation is the practice of generating future value for customers and businesses, by increasing organizations’ ability to identify problems, to experiment with solutions, and to operate change.
When a company executive asks “How should we redesign our digital platform and services?”, the unformulated question is “How does my business function in the digital environment?”
Adressing the former will inevitably lead you to answer the later.